What is a cookie?

A cookie is a small text file deposited in a specific area on your device (computer, tablet, smartphone, etc.) when consulting a website, reading an email, installing or using a software or mobile application or viewing online advertising.

Cookies are used to collect information regarding your Internet browsing, to simplify access to our site or to increase the speed and efficiency of its use, and to send you personalised services or advertising.

Cookies are managed primarily by the browser used by your device.

Cookies are classified according to a three-level system.

TypeDefinition
1st party cookieThis is a cookie internal to the visited website, which is created and stored by the website itself.
2nd party cookieThis is an internal cookie that is transferred from the company that created the cookie to another company via a data partnership, either on a sale or sharing basis.
3rd party cookieThis is a cookie associated with a domain name other than that of the site you are visiting, which is created and stored by a third party in relation to the owner of the site.

What other trackers are there?

The other trackers used on the maxityre.ie site correspond to the technology known as web storage. This is a different technology to cookies that stores information on the user's device via the browser used (IE, Firefox, Safari, etc.). The data collected does not pass through our servers at any time, unlike the data collected by cookies.

There are two types of web storage depending on the life span of the stored data.

TypeDefinition
Session
Storage
This type of web storage is unique in that it only stores the data collected for the duration of the session, i.e. the time during which the browser window or tab remains open on the user's device. The collected data is automatically deleted when the user closes the tab or window.
Local
Storage
This type of web storage is different in that it stores the data collected beyond the duration of the session, for either an indefinite or limited period, due to the deletion of the data by the user or the programming of a retention period by the publisher.

Who is responsible for the data processing performed by the maxityre.ie site's cookies and other trackers?

The processing of personal data carried out by the cookies and other trackers deposited on your device the first time you visit the maxityre.ie site, or when you accept the cookies or other trackers if this is required, is carried out under the responsibility of the publisher of the site:

  • AD Tyres International SLU, a company incorporated under Andorran law in the form of a societat limitada unipersonal with a capital of 1.000.000 euros, registered in the Andorra Trade and Companies Register under the number 16339, having its registered office at Carrer Bonaventura Armengol Num. 10, Edifici Monclar, Bloc Num. 1, Despatx Num. 111-112, ANDORRA LA VELLA (Principality of Andorra), email: cm(a)adtyre.com, +376 810 888, (hereinafter referred to as the "Maxityre").

Some cookies are deposited on your device in collaboration with the following partners, who may be jointly responsible for processing the resulting personal data:

  • Google Ireland Limited, Company incorporated under Irish law as a private company limited by shares, registered in Ireland under company number 368047, having its registered office at Gordon House, Barrow Street, Dublin 4, Dublin, D04E5W5 (Republic of Ireland) - cookie policy
  • Hotjar Limited, A private limited company incorporated under Maltese law, registered in the Maltese Register of Companies under number C 65490, having its registered office at Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville, St. Julians, STJ 3141 (Malta) - cookie policy
  • Microsoft Corporation, Company incorporated under US law as a joint stock service company, registered in the State of Washington under number 600 413 485, having its registered office at 1 Microsoft Way, Redmond, WA, 98052-8300 (USA) - cookie policy
  • Zendesk, Inc, A company incorporated under the laws of the United States of America, registered in California under number C3295670, having its registered office at 989 Market St San Francisco, California, 94103-1708 (United States) - cookie policy

What are the purposes of the cookies and other trackers on the site maxityre.ie?

Cookies and/or other essential trackers

These cookies and/or other trackers are essential for access to the services on the site and in particular to your customer account. The activation of these cookies and/or other trackers is essential in order to provide our products and services. For this reason, these cookies and/or other trackers are exempt from the requirement for your consent.

CookieHostTypeDuration*Function
acMaxityre1st party cookie6 monthsThis cookie from the maxityre.ie site identifies the user's choice (consent or refusal) with regard to these preferences concerning cookies and other trackers.
jwt_tokenMaxityre1st party cookieSessionThis cookie from the maxityre.ie site identifies the customer's login.
premium-modalMaxityre1st party cookie30 daysThis cookie from the maxityre.ie site is used to limit the rate at which situational elements are displayed.
public_modeMaxityre1st party cookie6 monthsThis cookie from the maxityre.ie site is used to retain user selection in public and pro modes.
user_vehicleMaxityre1st party cookie6 monthsThis cookie from the maxityre.ie site is used to retain user vehicle selection.

This is the maximum retention period for data collected via the cookie in question in the absence of withdrawal of consent by the user. This period differs from the period for the retention of the user's choice (consent or refusal), which is six months.

Cookies and other functional trackers

These cookies and other trackers allow us to provide non-essential functions granting access to the site. Enabling them improves browsing and the user experience. If you refuse these cookies or other trackers, there is a risk that your user experience may be impaired, without affecting your ability to enjoy our products and services.

CookieHostTypeDuration*Function
G_ENABLED_IDPSMaxityre3rd party cookie2 yearsThis Google cookie enables login to the maxityre.ie customer account via a Google account.
__zlcmidMaxityre1st party cookie1 yearThis cookie from Zendesk is stored on the user's device upon their first visit to the maxityre.ie site. This cookie assigns a unique identifier to the user regarding this site and the browser used. This makes it possible to attribute successive visits to the site to the same user.

This is the maximum retention period for data collected via the cookie in question in the absence of withdrawal of consent by the user. This period differs from the period for the retention of the user's choice (consent or refusal), which is six months.

Web storageHostTypeDuration**Function
mxstoreMaxityreWeb storage12 monthsWeb storage allows for the retention of configuration settings selected by the user to customise site features.
__zlcstore, ZD-*MaxityreWeb storagePersistentThis cookie from Zendesk is stored on the user's device upon their first visit to the maxityre.ie site. This cookie is used to save the software configuration of the site.

This is the maximum retention period for data collected via the web storage in question in the absence of withdrawal of consent by the user. It should be noted that if the user does not withdraw his/her consent, the data will be deleted the next time the site is visited after the retention period (for example: if the user returns to the site 9 months after the data is collected, the data may still be used by maxityre.ie - if the user returns to the site after 14 months, the data will be deleted at that precise moment because the site was consulted more than 12 months after the collection of the data)
This retention period differs from the period for the retention of the user's choice (consent or refusal), which is six months.

Cookies and/or other analytical trackers

These cookies and/or other trackers make it possible to collect data regarding site traffic and visitors' browsing activity. The aim is to determine the volume of traffic and the use that is made of our site in order to evaluate its performance and potentially improve the function of the site. All information collected by these cookies and/or other trackers is aggregated and is therefore anonymised. If you refuse these cookies and/or other trackers, your browsing on the site will not be affected in any way.

CookieHostTypeDuration*Function
_gaGoogle.com3rd party cookie2 yearsThis cookie from Google is deposited on the user's device upon the first visit to the maxityre.ie site. This cookie assigns a unique identifier to the user regarding this site and the browser used. This makes it possible to attribute successive visits to the same site to the same user. This cookie counts the number of pages viewed per unique visitor.
_gat_*Google.com3rd party cookie1 minuteThe purpose of this Google cookie is to limit the rate of requests on sites generating high traffic in order to facilitate statistical record-keeping. It prevents browser data overload.
_gidGoogle.com3rd party cookie1 dayThis Google cookie collects and stores user browsing data for statistical purposes. It allows you to compile analysis reports regarding the performance of the site. The data collected includes the number of visitors, where they come from, and the pages they visit. The collected data is completely anonymous.
_hjidHotjar.com3rd party cookie12 monthsThis cookie from Hotjar is deposited on the user's device upon the first visit to the maxityre.ie site. This cookie assigns a unique identifier to the user regarding this site and the browser used. This makes it possible to attribute successive visits to the same site to the same user.

This is the maximum retention period for data collected via the cookie in question in the absence of withdrawal of consent by the user. This period differs from the period for the retention of the user's choice (consent or refusal), which is six months.

Cookies and/or other advertising trackers

These cookies and/or other trackers make it possible to display targeted and personalised advertising, based on the user's browsing, and also to compile statistics in conjunction with the advertising campaigns. The data collected by these cookies and/or other trackers may be used by the host companies to profile your interests and provide relevant advertising on other websites. As a rule the data is anonymised and works on the basis of the unique ID that is assigned to your browser and device. If you refuse these cookies and/or other trackers, your browsing on the site will not be affected in any way. However, the ads you see may be irrelevant and repetitive.

CookieHostTypeDuration*Function
_gcl_auGoogle.com3rd party cookie3 monthsThis Google cookie collects and stores conversions (i.e. clicks by users on our ads that have resulted in users coming to our site) in order to measure the effectiveness of ad campaigns. It is used as part of the Google AdSense service.
_uetsidMicrosoft.com3rd party cookie1 dayThis Microsoft cookie, as part of the company's Bing service, collects and stores visitor browsing data on several websites for advertising purposes, and in particular to limit the number of times an advertisement is shown to a user. The collected data is anonymised.
_uetvidMicrosoft.com3rd party cookie17 daysThis Microsoft cookie, as part of the company's Bing service, collects and stores visitor browsing data for advertising purposes, and in particular to present relevant advertisements based on the user's preferences. The collected data is anonymised.

This is the maximum retention period for data collected via the cookie in question in the absence of withdrawal of consent by the user. This period differs from the period for the retention of the user's choice (consent or refusal), which is six months.

How do I manage cookies and other trackers?

Apart from the necessary cookies and/or other trackers, the placing of all other cookies and other trackers is subject to your voluntary and informed consent. We retain the data relating to your choices (consent or refusal) for a period of six months from the date of their submission. At the end of this period, the consent form that was displayed during your first visit will be shown again.

Your consent can be withdrawn at any time.

There are several ways to manage cookies.

Management of cookies and other trackers via the site maxityre.ie

When you first visit the maxityre.ie site, you are invited to make a choice regarding the management of cookies and other trackers in the banner provided for this purpose. You can continue browsing by refusing or accepting all cookies and other trackers that are subject to consent, or you can customise your choices for each category of cookies and other trackers that are subject to consent.

Thereafter, you can amend your preferences at any time by clicking on the following button:

Managing cookies and other trackers via your browser

You can also manage cookies and other trackers by configuring your browser settings. Below are the main links to the tutorial on how to manage cookies in the most commonly used browsers.

Cookie management via unsubscribe platforms

You can also manage some of the cookies using cookie management platforms, which allow you to centrally accept or reject cookies placed by advertising agencies or networks that use behavioural targeting.

PlatformLink
Your Online Choiceshttps://www.youronlinechoices.com/
Network Advertising Initiativehttps://optout.networkadvertising.org/?c=1
Network Advertising Initiativehttps://optout.aboutads.info/?c=2&lang=EN

How can I get in touch?

We will be happy to answer any questions you may have regarding cookies and other trackers.

To contact us, please use one of the following options:

  • either send an email to this address: cm(a)adtyre.com
  • or fill in the contact form available here.

How do I get more information about cookies?